The skin changes with the passing of time. Wrinkles and hyperpigmentation appear. It loses firmness and elasticity. It’s inevitable but you can slightly delay and reduce the signs of passing time. How to do it? Read on 🙂

The face skin at the age of 30 and 40 is completely different. A ten-year difference strikingly affects the face. You can’t stop skin ageing yet you can control it. The right care routine will do.


We must come to terms with the fact that wrinkles are unavoidable. Still, we can try not to look too bad. No matter how hard you try, wrinkles are going to occur. Sooner or later, smaller or bigger. The worst you can do is try to look younger at any cost. I believe that changes are natural and you can’t stop them so we must age gracefully. I’d prefer to be a good-looking grandma with greyish strands and lines which show how much I’ve been through rather than pump my skin up with botox, tighten it and look like an ageing Barbie doll.


Regardless of the age, there are several basic rules you must stick to in the everyday skincare routine. Caring for the skin on a daily basis is the key. Why? Believe it or not, if you suddenly start attacking your skin with lots of anti-ageing products, you won’t achieve success. Small steps and regularity are much better. Take a look at the basic skincare rules:

  • Enrich your diet with cereal products, vegetables, fruit and products that are rich in vitamins and minerals because they’re essential for the skin.
  • Help your skin repair faster and enhance the cellular renewal, gently exfoliating the face skin (at least once a week).
  • Make sure your skin stays hydrated, drinking at least two litres of water every day and delivering water from the outside, too.

Skincare at the age of 20 +

Acne is the main problem of young skin. That’s why you must provide it with the daily cleaning and gentle exfoliation. Never forget about removing makeup because impurities intensify the problem and speed up ageing. The signs of fatigue and skincare negligence are going to come a few years later. And you’re going to wonder why you look older than women at the same age.

Acne-prone skin loves pyruvic acid. You can use it for the exfoliation once a month to regulate the sebum secretion, boost the collagen production and prevent bacteria. 20-year old skin likes antioxidant and vitamin-rich diet but it dislikes spicy food. At this stage, there’s no need for strong cosmetics that prevent ageing. Nourishing is more important.

Skincare at the age of 30+

When you turn 30, your skin starts needing intensive hydration so you should reach for mineral-rich moisturisers. In this way, you ensure the right hydration and replenish micronutrients that are essential for your skin e.g. calcium, magnesium, zinc and iron. Delivering the right amount of water, vitamins and minerals is an easy way to reduce post-acne scars which bother lots of 30-year olds.

After turning the magic 30, you see first signs of ageing – expression lines. So quickly? Few people know that skin is mature when you turn 25.

Remember that expression lines won’t just disappear. Neither will dark under-eye circles or pigmentation spots. That’s why the 30-year old skin should be protected from free radicals (antioxidant-rich beauty products) and the sunlight (sunblock). Let’s choose moisturising and protecting day creams whereas for the night – anti-ageing products with retinol, hyaluronic acid or coenzyme Q10.

Skincare at the age of 40+

Being 40 isn’t the end of the world yet your skin is getting more problems. Expression lines are fixed, nose and lip wrinkles are more visible whereas the face oval is no longer perfect. There are more and more flaws so the 40-year old skin needs intensive and full care. Strike all of the ageing signs at a time!

40-year old skin is going to thank you for the mesotherapy – the procedure effectively stimulates the cellular renewal, forcing the skin to repair and create new cells. Sun protection is getting more important. It’s best to use sunblock during the day. Before sleep, apply a concentrated serum or cream rich in collagen, AHA acids, vitamin C, vitamin E and other antioxidants.

Skincare at the age of 50+

Matching skincare to the skin problems isn’t enough at this stage. You must also match it to your habits and routine. The skin is used to certain products and may wrongly react to drastic changes. On the other hand, it gets more problems (deep wrinkles, sagging cheeks, loss of density, hyperpigmentation) that need fixing, using stronger ingredients.

At the age of 50, the best the skin can get is a product which replaces a female hormone (oestrogen) responsible for the skin firmness and density. To fill in the gap, it’s best to use products with plant hormones and substances rebuilding the collagen structure. Still, don’t forget about antioxidants, vitamins, minerals, hyaluronic acid, coenzyme Q10, etc. Caring for the 50-year old skin shouldn’t be limited to cosmetics. Go for dietary supplements, too.

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